Over the course of Anthony’s career, he has been referred to as a Sports Marketing Specialist because of his ability to think “outside the box” and foresee what’s next in the Marketing World.
Sport marketing is often defined as a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Anthony’s success is Sports Marketing has come from taking the principals and taking a modern spin on what others believe is solely beneficial for specific markets that do not include sports. Anthony has broken down those barriers and has helped Professional Organizations, Athletes, and Universities with driving new traffic and interest in their Sports Programs.
His ability to connect with the target market comes from his thorough research and analysis. Throughout his college career, his Sports Management Professor drove the importance of research and Anthony has not forgotten those valuable lessons.
Since graduating from UCF, he has taken on several projects and his first order of business is to do research on what is making the Sports Program successful or unsuccessful.
He then begins the process of developing of a marketing campaign which can help capture and target their specific audience.
To hire Anthony or Inquire about his Services Email him at AnthonyMichaelFernandez@gmail.com or Call 407.476.4387