NBA Rookie Anthony Davis is a Marketing and Branding Genius in the Making
Mr. Uni-brow aka Mr. Kentucky Basketball himself Anthony Davis was officially named a member of the 2012 USA Basketball Men’s National Team & 2012 U.S. Olympic Men’s Basketball Team. This announcements came a day after his performance at the USA Basketball Exhibition versus the Dominican Republic where he displayed his array of skills.
Davis put on quite the show in the 4th quarter for his former Coach, John Calipari, who is currently coaching the Dominican Basketball Team. As the game played on, Anthony Davis proved to the world again why he is not only one of the best players in the nation, but also one of the most marketable players.
After running down the floor and receiving a pass from one his teammates, Anthony lines up a Three-pointer and sinks it. His showman ship came alive with a signal to the USA Basketball Bench as well as a smile to Former Head Coach John Calipari. The cameras and fans ate it up and truly became the highlight of the night.
While many fans recognize him for his unique and recently trademarked eye-brows, he also is quite the entertainer on the court. Add those up with his lovable personality and you have an Athlete Destined for Endorsement Heaven.
This will prove to be his shining moment, as he will have the entire world watching him during the 2012 London Summer Olympics. Expect him to flourish on the big stage much like he did during the 2012 NCAA Championship Game.
As a branding consultant, I would touch Anthony Davis image as he is on track for stardom and fast. Staying away from the club scene and keeping his child like attitude will bring in all the endorsements he could ever dream of.
Great Work Team Anthony Davis!!!
Check out Anthony Davis Playing for USA Basketball: