While at Golds Gym, Anthony Fernandez managed the facility and made sure members complied with the rules and regulations as well as provided support to every customer and made sure customers had a great gym experience. During this time he got an inside look at the way a small to medium size business operates.
In his pursuit to become well rounded in business, he decided to join the American Eagle Outfitters team as a Sales Consultant. While at American Eagle, Anthony learned the in’s and out’s of retail along with how a major retailer operates.
His departure from his hometown to take on College at the University of Central Florida, led him to his next job as a Student Assistant at the UCF Card Office. While at the UCF Card Office, He assisted customers with issuing them a unique UCF ID card which allowed them insert funds for retailers around the campus along with guiding parents on the value of using this revolutionary technology provided by the university. This experience gained him valuable knowledge on how Universities operate behind the scenes.
His love for sports lead him to his next position at Oviedo Sports Complex as a an Athletic Assistant. Anthony assisted and supervised sporting events such as: Softball, Archery, and Flag Football.
His Experience in managing multiple sports activities led him to his next experience at Champions Sports Complex as an Intern Sales and Marketing/Web Design. This position is where Anthony gained immense amount of knowledge in working with Professional Athletes and Celebrities as the facility was ran and owned by Former Major League Baseball Player Barry Larkin. Anthony was able to interact and work with professional athletes and gain insight on how their agents along with PR Managers manage their image. Many expressed the lack of attention they received from both parties. Anthony recognized the gap in this market and knew players needed a Branding Expert to help propel their career and marketing income.
After his Position at Champions Sports Complex, Anthony shortly graduated from the University of Central Florida and went on to work for 2012 NBA Champions The Miami Heat.
After a little over a Year with the Miami Heat, Anthony Decided to move back to Orlando which became home when he attended College. The Move to Orlando came after he landed a job with ExchangeDefender, a leading Cloud Provider/PSA. The Sales and Marketing Position at ExchangeDefender helped him gain insight on the daily struggles of an everyday MSP/VAR. This insight was attributed to his unique sales approach which is driven by his passion to ensure that every customer receives a top notch experience whether they purchase the product or not.
After a year into the job, his sales abilities were recognized by another IT company in Orlando which offered him a job. Anthony took the job at QuoteWerks, the Market Leading Quoting software solution.
At QuoteWerks, Anthony has worked hand in hand with the IT market to ensure that the product is a good fit as well configured based on the companies sales process. This has assisted him in getting an inside look at how MSP’s structure their sales teams as well as their product offerings.
His experience working For Channel Vendors as well as working with Managed Service Providers has provided Anthony with a plethora of knowledge in the IT Market.
Anthony took all the knowledge that he had built over the years from working in IT and brought them to AthletePromotions. This transition allowed Anthony to tap back into his true passion which is Sports.