Archive for the ‘Business’ Category

Are You Living in Fear?

So as I quickly approach the dreaded age of 30, I asked myself if I have met or attempted to reach the goals I set out to reach before the big 3-0. I have mixed emotions as I had successfully launched my company Tony Enterprises which has helped many companies reach goals they normally wouldn’t be able to attain, but I always told myself by 30 I’d be selling off my latest innovative product/business and be nearing retirement (crazy right?). While I haven’t given up hope for those aspirations I came to realize more than ever I carried a weight around with me that I couldn’t describe. For a while, I played it off and continued my same old routine and then it clicked… I became what I feared most about getting old and that’s becoming a creative of habit/routine and put myself in a bubble. I was a walking – talking bubble boy. (well maybe not that extreme, but it sounded better than anything else I could come up with).

Are You Bubble Boy?

rawThe first thing that comes to mind is his bubble, but my point is aligning myself with his character is that he eventually becomes afraid of change or anything that isn’t part of his daily routine.

Many of you are commonly unhappy at your jobs, but you continue to stick it out as you rely on the job to financially support your lifestyle. The ideal response or course of action is to quit your job or begin interviewing at new jobs (many of you end up doing this).

The Evolution of IT Conferences

Evolution of IT

The evolution of IT Conferences is taking place right before us.

The IT Conference market is beginning to shift as vendors are beginning to seeing little to no return when attending.

Many believe this is a big grey area as the typical vendor looks at how much revenue what brought in at the event and what came of those leads in the proceeding weeks.

Where the grey plays a factor is when companies attend those events and learn about your product and months or maybe a year later they purchase. (Believe me this happens more often then not)

Unfortunately, this doesn’t help the companies trying to maintain a profitable business.

With that being said…

I turn to what these vendors are doing to attract customers at the conference.

Most prospects and fellow vendors can probably describe your set up before they even arrive.

  • A booth that is decorated with your logo, tag lone and several value props.
  • Don’t forget the lovely table draped in flyers and swag
  • To close the deal, over-sized screens and laptops replay a product demo (typically puts you to sleep in 20 seconds)

Now after taking a step back , doesn’t exactly sound like Disney. The point is not to recreate Disney, but the key is to create an attraction much like their parks… Essentially a place where prospects want to visit.

So where did the Vendor world go wrong ?

They forgot originality attracts prospects. Time and time again the market leader ConnectWise has me wanting to go to their booth because it is always something timely and unique. Whether your a fan of their product, they do an amazing job marketing themselves. They make customers want to learn more. They tackle the key goal in sales and that is to get your foot in the door.

This originality and entertainment keeps prospects engaged.

So send those booth chicks home and bring out the circus acts. (Not really but you get the idea)

>>>>Let’s take this a step further and venture down the road of what can currently be demanded or changed when signing up for a conference.

Traffic is king and companies hosting these conferences must acknowledge that.

Here are a few ways they can ensure traffic to your booth: 

  • Requiring lunch breakouts on the show floor
  • Have a brief meet and greet with the attendees and clients
  • Introduce Vendors after Opening Keynote
  • Provide Collateral to attendees breaking down the vendors (i.e. PSA, Backup, HaaS, Quoting)
  • Reward attendees that visit every booth
  • Have a drawing for those that turn in a Conference Overview signed by the Vendor
  • Require the attendee list after the show

These are just several suggestions that will drive traffic to your booth. Lets face it, the more traffic, the increased probability you will come across a legitimate prospect.

Are you are needing to change your approach?

Feel free to Contact Me

 

How to Retain Customers in Business

client-retention

Competition seems to be hitting us like a ton of bricks as they are offering:

-services at a fraction of the cost

-and throwing in free services that you normally mark up…

So the question is…

How do you Keep your Customers Loyal?

Read more »

Should your company jump on the Pinterest Bandwagon?

pinterest

Most companies are struggling to keep up with the evolution of marketing such as Facebook, Twitter, Google Ads and now you can add Pinterest.

For those unfamiliar with Pinterest, it is a the hugely popular website that lets people share photos and images on a virtual pin board.

The concerns have wavered that Pinterest infringes on copyright violations, but for businesses looking to get their brand and name out there, this is a great platform to do so.

Read more »

Ruth Chris Steak and Marie Claire Partner to Celebrate Female Entrepreneurs

Ruth Chris Restaurants

 The largest upscale steak house company in the world, with over 130 restaurant locations around the globe is revealing its story and showing appreciation for fellow female entrepreneurs.

The New Orleans founded steak house Ruth Chris was started by Ruth Fertel who was a single, working mother that mortgaged her home to buy the neighborhood steak house.

With hard work and perseverance she transformed this neighborhood steak house into what is known today as Ruth Chris Steak House.

 Her story has inspired many female entrepreneurs around the globe as well Marie Claire which has decided to partner with Ruth Chris for a Women in Business Speaker series. They will be honoring and celebrating Female Entrepreneurs with 12 networking and speaking engagements in eight select cities nationwide.

· New York (5/7) – Alexa von Tobel (LearnVest) & Joanna Coles (Marie Claire)

· Pasadena, Calif. (5/24) – Jenny Fleiss (Rent the Runway)

· San Francisco (6/11) – Jenn Hyman (Rent the Runway)

· Winter Park (6/14) – Alexis Maybank (Gilt Groupe)

· Chicago (9/19) – Jenny Hyman & Jenny Fleiss (Rent the Runway)

· San Francisco (10/15) – Leslie Blodgett (Bare Escentuals)

· Pasadena, Calif. (10/16) – Jeanine Lobell (Stila)

Do you want to attend? Each engagement will be hosted at a Ruth’s Chris Steak House and feature signature menu items along with Veuve Clicquot Champagne.

The Women in Business speaker event will kick off in New York on May 7 where Joanna Coles, Marie Claire’s editor-in-chief, will host a live Q&A with Alexa von Tobelfounder and CEO of LearnVest.

For female entrepreneurs all around the globe, this is a great event to attend as you will have the opportunity to network along with share your entrepreneurial spirit.

In Ruth’s words, ‘Do what you love and love what you do.

See you there!

For more information on the Women in Business speaker series,

please visit: www.ruthschris.com/women or follow them on Twitter at #ruthschriswomen.

This theme is sponsored by Country Radio along with Things to do in Miami, Headquarters and penny stocks pick