Deron Williams Brands Himself As Social Media King With Brooklyn Contract Signing

The Evolution of Athletes and Marketing was on display last night as Deron Williams took to Twitter to show the world that he was signing his contract with the Brooklyn Nets via his iPad. If you didn’t know already, the 21st century is here and Athletes are beginning to embrace different social outlets to inform fans of their big announcements, daily activities, opinions and outlook on life.

On two separate occasions, Deron Williams has had the Twitter airwaves all hot and bothered as he previously announced via Twitter that he will be returning the Brooklyn Nets. The media along with Twitter users worldwide went rampant as they re-tweeted his picture of the New Brooklyn Nets Logo and inserted their congratulations.

So what does this mean for Deron Williams and Businesses?

Now is the time to capitalize on his media exposure. It is evident fans around the world are awaiting his next tweet which can always be your product in the background. If you are looking to expand your market and gain new clients, reach out to Deron Williams team and secure him for some marketing campaigns much like Carmelo Anthony and Got Chocolate Milk recently did.

Companies are forever negating the fact that social media does not bring in new clientele or new business. That is only proven right if you confine your business within the perimeters of what society says to do on these social mediums. Expand your horizons and jump on the opportunity to leverage an audience that normally would turn the other direction.

Not to mention, this tantalizing traffic further opens the door to other Athletes making announcements via Twitter which can potentially lead to endorsements. As I mentioned before, every fan, analyst and/or twitter guru will be analyzing a picture that has been re-tweeted by thousands of people. Having an iPad being the center focus probably got some consumers to go out and buy one or simply raised awareness of the products abilities.

Signing with the Brooklyn Nets so far appears to be the right move for Star Guard Deron Williams.

Below is Video of Deron Williams showing why he is a Top Point Guard in the NBA:

<<<<If you are needing to rebuild your clients brand, contact Anthony Fernandez by call 407.476.4387 or fill out this Short Form

Minor League Basketball Slowly Making Noise in the State of Florida

As the Dwightmare continues, Basketball fans in Orlando become restless and look for other ways to get their basketball fix. Well they are in luck with the NBA Summer League closed to the public they can turn to the Florida Flight for Basketball.

You heard me right, that is the Florida Flight, a minor league team that is right here in our backyard. The Florida Flight currently play in Avalon Park at the Avalon Middle School Gym.

So what can you expect when you attend a game? 

Good Old Fashion Basketball and Class “A” entertainment. While it might not be Big Baby Davis or Jameer Nelson playing, the team and coaches for the Florida Flight have rounded a talented bunch that bring a level of skill and entertain to the game. Some of the players have notable made a name for themselves in their perspective colleges, but are still growing their professional career.

Also, according to sources, in the near future there may be a possibility the team may bring some Former UCF Basketball Stars. Will expand on this further as the league grows.

So what is Minor League Basketball? 

Great Question! This is not the NBDL (NBA Development League) but think of it as its step-sister that took a route of freedom and profit gain, not profit loss. Several weeks ago I introduced to this league and found myself hitting the books, more so the Internet, to find out what the story was on this league. Go to find out the Florida flight belong to the Florida Basketball Association or FBA (for short). in January 2012, the Florida Flight along with Palm Beach Titans and Heartland Prowl left the Continental Basketball League, joining with the Tampa Bay Rebels to start the league.

I had the opportunity to catch with Coach and Part Owner of the Florida Flight Mark Anthony King and was enlightened to how the goal and mission for this league is to not only to entertain fans with top notch basketball, but to give back to the community.

As you navigate through their site (which I received word is being redesigned) you will find that they have received a lot of positive reception from the community, but also you will see that they donate a portion of their proceeds to their surrounding community. After some further digging in the site, I found that the The Florida Flight dedicated their 2012 Regular Season to the Bithlo Community.

This type of community service aligns with the next page that I stumbled upon and that is the Florida Flight’s Mission. Their Mission States:

Utilize the platform of professional basketball to promote a positive, healthy, morally sound society that values the importance of teaching critical societal elements like teamwork, leadership, accountability,and love and respect for others.

So when do they play next? 

There is one more Regular Season Home Game this Friday July 14th – 5pm at Avalon Middle school Versus The Palm Beach Titans.

Tickets are $10 and those 5 and under are Free

To learn more about this league visit:

Carmelo Anthony Expanding His Brand By Partnering With Got Chocolate Milk

Many athletes take to the gym during the off-season to strength their body for the upcoming season, but it is also a perfect opportunity for them to expand their brand by partnering with companies that help fuel their career off the court/field. While it is imperative that players stay in top shape, they must also rest their body and find another way to bring in revenue.

A great example of this was on display Monday night as Carmelo Anthony teamed up with Got Chocolate Milk?™ for a live chat via the Got Chocolate Milk Facebook Page. The buzz quickly got around of the Live Chat as Carmelo Anthony along Got Chocolate Milk tweeted about the Live Chat. The Live Chat gave fans an opportunity to learn about the product along with catching up with Carmelo Anthony’s progress during USA Basketball.

Not only was this a great move by Carmelo Anthony, but it also proved to be extremely beneficial for Got Chocolate Milk as they were able to drive new potential consumers to their Twitter Page along with their Facebook Page. This type of mutually beneficial partnership is what companies in the market need to be hone in on as well Athletes. What many may not realize is this Live Chat presented an opportunity for Carmelo Anthony to expand his fan base by reaching out to an audience he otherwise would of never interacted with.

Increasing your visibility in a variety of markets is key for athletes when trying to grow your brand. These type of partnerships are what will help players like Carmelo Anthony live a fruitful life after his tenure in the NBA.

Below is the Video for those that missed the Got Chocolate Milk Chat with Carmelo Anthony:

Video streaming by Ustream

<<<<If you are needing to rebuild your clients brand, contact Anthony Fernandez by call 407.476.4387 or fill out this Short Form

Dwight Howard Marketing and Branding Mistakes, Can He Recover?

As the NBA Free Agency gets underway we suddenly see how players should conduct themselves as they move to new teams/cities, but we also see how player SHOULD NOT conduct themselves when they are ready to make a move.

The elephant in the room happens to be Dwight Howard as he has publicly drove the city of Orlando against him as well as fans all around the world. His statements and indecisiveness has made him appear not only fickle but a player who comes with baggage.

So the question is how does this hurt his Brandability?

Athletes must remember the minute they enter the NBA draft or even step foot on the Collegiate floor, they are suddenly a brand/business. Not only will their skills and abilities drive in revenue, but so will their brand/name. Tarnishing that name in any way can make organizations think twice in signing you to a contract or even businesses wanting to partner for an endorsement.

Protecting that brand from the start in critical as it can set the mark for the rest of their career. Many players in college have all the talent in the world, but forget that partying and flirting with the law cannot be apart of the playbook. They must steer away from the trouble and focus on the craft. In fact, if you look back at the history of NBA endorsements, the players that flourished are those that came straight out of High School to the NBA as they did not have the opportunity to tarnish their name in College. The NBA put a quick stop on players being able to declare to the NBA Draft out of High School, but this is more reason why players must protect their brand.

In the Case of Dwight Howard, he has presented himself as a unprofessional business man. Many reflect at the transition by Lebron James and say he went about the situation the wrong way, but in fact he did nothing wrong except make his announcement public and making it larger than life. Fans made his announcement a large scandal along with Cavaliers Owner Dan Gilbert, but unlike Dwight Howard, Lebron James did not make any public promises to stay in “X” city.

Dwight Howard on the other hand, has gone on record with Yahoo Sports as well as other news wires stating he wants to be traded, he only wants to be traded to the Brooklyn Nets, he was black mailed by the Orlando Magic among other spastic unprofessional statements. These statements cannot be erased in the minds of Fans, GM’s, CEO’s, and current/future teammates.

From an outside perspective, many fans and analyst wonder why his camp or business manager are and why they have not stepped in. More so then ever, Dwight Howard needs his team to step up and make things better in the public eye.

The glaring question here is, Can Dwight Howard rebuild his image after the roller coaster year and a half? 

The Answer is Yes, but this must be done strategically. Take a look at Tiger Woods and Michael Vick and you will see that an athlete with Top notch skill can recover their image with the right moves.

Steps to Rebuild Dwight Howard’s Image

  1. Take to Twitter and publicly apologize to fans and the Magic organization (Dwight Howard has not tweeted since April 20, 2012.)
  2. Tap back into what brought you millions of fans- Your goofy, lovable personality (Take pictures via Instagram and Twitter)
  3. Team up with Adidas on making a new commercial that highlights your career along with your love-able personality. (help remove the villian label)
  4. After the fans begin to gain acceptance, Make appearances in Orlando to give back to the community (i.e. Non-Profit Coffee Shop Credos is in need of a New Expresso maker and they have done amazing things through the community, Great Partnership)
  5. Release a Video of some impressive dunks you have worked on over the summer (reminding fans of your skill, not your statements)

At the end of the day, he has got to return to the Dwight Howard fans came to love 2 years ago. Fans have quickly forgotten he was the Slam Dunk Champion, The Premiere Center in the NBA, Sprite’s and Adidas Premiere Athlete, as well as the iconic Superman. Unfortunately, fans have a short memory and its time for the Dwight Howard to rebuild his fan base and credibility with GM’s and CEO’s.

<<<<If you are needing to rebuild your clients brand, contact Anthony Fernandez by call 407.476.4387 or fill out this Short Form

Introducing Titanic 3 aka The Orlando Magic Organization

I am putting on my Skip Bayless hat on and looking at how the Magic have once again proven they are not ready to make Orlando a Basketball City. They time and time and make risky picks in the NBA that prove to be NBDL talent, not NBA talent.

The team over at Orlando Pinstriped Post recently put out an article Reviewing the Picks of The Orlando Magic and Former GM Otis Smith. Based on the results, it was clear The Magic and Otis consistently misjudged talent as well as took risk on players that had not proven themselves against elite players.

Well Come June 28,2012 the Magic had a chance to rewrite the books by drafting an elite player that has proven himself like a Jared Sullinger and they decide to pass on him for a unproven player by the name of Andrew Nicholson. I do not doubt the pick was well calculated, but at the same notion, he is not going to draw in fans nor does he fit with the Magic system. With the New Arena in place and fans tired of Dwight Howard’s soap opera, The Magic could of put an end to the sicking ship. The 2012 NBA Draft proved to be another reality check that the Magic have not progressed when judging talent nor judging what it takes to draw in fans.

What Magic Front office doesn’t realize is that Businesses in Orlando rely on the fans to attend games so they can capitalize on the traffic before and after the games. These businesses took calculated risk to position themselves within walking distance of the arena.. and how do they deliver? By drafting less than proven talent to the team as well as offering Ryan Anderson a qualifying offer which thereby gives them the right to match any offer the 24-year-old receives in free agency.

The Magic must realize it is time to get rid of the cancerous Dwight Howard as well as trade Ryan Anderson who has reached his potential and is now an extremely valuable piece to another organization. Its time to truly restructure the team as well as the marketing for this team. There is no reason why the City of Orlando cannot be the Basketball Mecca.

Here is a Quick Look at the Previous Years Picks: 

2006 J.J. Redick Pick #11
2007 Milovan Rakovic Pick #60
2008 Courtney Lee Pick #22
2010 Daniel Orton Pick #29
Stanley Robinson Pick #59
2011 Justin Harper Pick #32
DeAndre Liggins Pick #53


Potential Endorsement Possibilities for Jeremy Lin

Jeremy Lin Endorsements

After recently reading about Jeremy Lin’s trip to Taiwan for his Youth Basketball Camp , it had me thinking reflecting on the growth of his career as well as his current marketing potential.

Many NBA fans were unaware of his abilities, until he got the opportunity to take center stage for the New York Knicks where he flourished and showed the world that he is a reputable Point Guard in the league.

Knicks fans flocked to pick up his jersey after he came off the the Knick bench and scored 25 points against the Nets on Feb. 4.

The former Harvard University player went on to become a starter and an instant fan favorite by leading the Knicks on a five-game winning streak.

One of the most compelling parts of Jeremy Lin’s rise to stardom was the unveiling of his love for sofas. According to Reports, he was sleeping on Landry Fields’ sofa as well as  crashing on the couch in his brother’s Lower East Side apartment.

After reading these reports, my initial thought was, ” Where are the International Furniture organizations?! This is the time to sign him for an endorsement deal or sponsorship. For the first time in sports history, we have a player talking about sleeping on a couch and making it appear “cool”.

The first company that came to mind was Ikea. A international furniture company that could really benefit from having a star like Jeremy Lin representing the brand.

This partnership still can be a match made in heaven, I believe time will tell in Ikea or another international furniture store will make a move for Jeremy Lin.

You can keep up with Jeremy Lin by follow him on twitter at:

If you company is interested in booking an athlete for an appearance or endorsement, contact

If you have questions regarding this post, Feel free to email me at


The Evolution of IT Conferences

Evolution of IT

The evolution of IT Conferences is taking place right before us.

The IT Conference market is beginning to shift as vendors are beginning to seeing little to no return when attending.

Many believe this is a big grey area as the typical vendor looks at how much revenue what brought in at the event and what came of those leads in the proceeding weeks.

Where the grey plays a factor is when companies attend those events and learn about your product and months or maybe a year later they purchase. (Believe me this happens more often then not)

Unfortunately, this doesn’t help the companies trying to maintain a profitable business.

With that being said…

I turn to what these vendors are doing to attract customers at the conference.

Most prospects and fellow vendors can probably describe your set up before they even arrive.

  • A booth that is decorated with your logo, tag lone and several value props.
  • Don’t forget the lovely table draped in flyers and swag
  • To close the deal, over-sized screens and laptops replay a product demo (typically puts you to sleep in 20 seconds)

Now after taking a step back , doesn’t exactly sound like Disney. The point is not to recreate Disney, but the key is to create an attraction much like their parks… Essentially a place where prospects want to visit.

So where did the Vendor world go wrong ?

They forgot originality attracts prospects. Time and time again the market leader ConnectWise has me wanting to go to their booth because it is always something timely and unique. Whether your a fan of their product, they do an amazing job marketing themselves. They make customers want to learn more. They tackle the key goal in sales and that is to get your foot in the door.

This originality and entertainment keeps prospects engaged.

So send those booth chicks home and bring out the circus acts. (Not really but you get the idea)

>>>>Let’s take this a step further and venture down the road of what can currently be demanded or changed when signing up for a conference.

Traffic is king and companies hosting these conferences must acknowledge that.

Here are a few ways they can ensure traffic to your booth: 

  • Requiring lunch breakouts on the show floor
  • Have a brief meet and greet with the attendees and clients
  • Introduce Vendors after Opening Keynote
  • Provide Collateral to attendees breaking down the vendors (i.e. PSA, Backup, HaaS, Quoting)
  • Reward attendees that visit every booth
  • Have a drawing for those that turn in a Conference Overview signed by the Vendor
  • Require the attendee list after the show

These are just several suggestions that will drive traffic to your booth. Lets face it, the more traffic, the increased probability you will come across a legitimate prospect.

Are you are needing to change your approach?

Feel free to Contact Me


How to Retain Customers in Business


Competition seems to be hitting us like a ton of bricks as they are offering:

-services at a fraction of the cost

-and throwing in free services that you normally mark up…

So the question is…

How do you Keep your Customers Loyal?

Read more »

Should your company jump on the Pinterest Bandwagon?


Most companies are struggling to keep up with the evolution of marketing such as Facebook, Twitter, Google Ads and now you can add Pinterest.

For those unfamiliar with Pinterest, it is a the hugely popular website that lets people share photos and images on a virtual pin board.

The concerns have wavered that Pinterest infringes on copyright violations, but for businesses looking to get their brand and name out there, this is a great platform to do so.

Read more »

Ruth Chris Steak and Marie Claire Partner to Celebrate Female Entrepreneurs

Ruth Chris Restaurants

 The largest upscale steak house company in the world, with over 130 restaurant locations around the globe is revealing its story and showing appreciation for fellow female entrepreneurs.

The New Orleans founded steak house Ruth Chris was started by Ruth Fertel who was a single, working mother that mortgaged her home to buy the neighborhood steak house.

With hard work and perseverance she transformed this neighborhood steak house into what is known today as Ruth Chris Steak House.

 Her story has inspired many female entrepreneurs around the globe as well Marie Claire which has decided to partner with Ruth Chris for a Women in Business Speaker series. They will be honoring and celebrating Female Entrepreneurs with 12 networking and speaking engagements in eight select cities nationwide.

· New York (5/7) – Alexa von Tobel (LearnVest) & Joanna Coles (Marie Claire)

· Pasadena, Calif. (5/24) – Jenny Fleiss (Rent the Runway)

· San Francisco (6/11) – Jenn Hyman (Rent the Runway)

· Winter Park (6/14) – Alexis Maybank (Gilt Groupe)

· Chicago (9/19) – Jenny Hyman & Jenny Fleiss (Rent the Runway)

· San Francisco (10/15) – Leslie Blodgett (Bare Escentuals)

· Pasadena, Calif. (10/16) – Jeanine Lobell (Stila)

Do you want to attend? Each engagement will be hosted at a Ruth’s Chris Steak House and feature signature menu items along with Veuve Clicquot Champagne.

The Women in Business speaker event will kick off in New York on May 7 where Joanna Coles, Marie Claire’s editor-in-chief, will host a live Q&amp;A with Alexa von Tobelfounder and CEO of LearnVest.

For female entrepreneurs all around the globe, this is a great event to attend as you will have the opportunity to network along with share your entrepreneurial spirit.

In Ruth’s words, ‘Do what you love and love what you do.

See you there!

For more information on the Women in Business speaker series,

please visit: or follow them on Twitter at #ruthschriswomen.

This theme is sponsored by Country Radio along with Things to do in Miami, Headquarters and penny stocks pick